Combining Scandinavian design with practical innovation, Outwell has spent over 30 years helping families enjoy comfortable camping holidays across Europe. Their philosophy is simple: make camping easier, more comfortable, and more enjoyable for everyone.

History of Outwell and Easy Camp

Outwell was established in 1995 as part of Danish company Oase Outdoors. From the very beginning, the focus wasn't simply on making tents—it was about creating complete camping experiences.

Unlike brands that specialise in expedition equipment or lightweight backpacking gear, Outwell has always concentrated on family camping. Their aim is to create products that feel like a genuine home away from home, with spacious living areas, comfortable bedrooms and practical features that remove many of the frustrations associated with camping.

Today, Outwell products are sold in more than 45 countries and the brand has become one of Europe's leading names in family camping equipment.

 

Scandinavian Design Influence

One of the first things people notice about Outwell tents is their clean, modern appearance.

Their Danish heritage influences every design, with bright interiors, large windows, contemporary colours and layouts that maximise natural light. Rather than simply adding features for the sake of it, Outwell designs every product around how families actually camp.

Large living areas, generous headroom and multiple access points make everyday campsite life much easier, whether you're cooking breakfast, escaping an afternoon shower or putting the children to bed

 

Innovative Features

Outwell has built its reputation on meaningful innovation rather than gimmicks.

Many of their best-known features have become favourites with experienced campers, including:

  • Quick & Quiet Access – Magnetic closures allow bedroom doors to open and close almost silently, perfect for families with young children.
  • Dark Premier Bedrooms – Darkened inner tents help reduce early morning light, allowing everyone to enjoy a longer and more restful night's sleep.
  • Night Light System – Integrated lighting in selected models creates a warm, practical living space once the sun goes down.
  • Outwell Air System – Their inflatable air tents provide fast pitching without traditional poles while maintaining excellent stability.
  • HookTrack System – A simple but clever way of hanging lights and accessories exactly where you need them.

 

More than just tents

  • Although Outwell is best known for its family tents, the brand now produces almost everything needed for a comfortable campsite. You will also notice the brand Easy Camp, a sister company within the Oase umbrella. Producing many popular camping essential items like mallets and pegs, as well as furniture and accessories. 

    Their range includes:

    • Camping furniture
    • Self-inflating mattresses
    • Sleeping bags
    • Camping kitchens
    • Lighting
    • Cool boxes
    • Storage solutions
    • Tableware and cooking equipment
    • Caravan and campervan accessories

    Everything is designed to work together, creating a coordinated campsite with the same emphasis on comfort and practicality found in their tents.

 

A final note from us

At Attwoolls Outdoors, we've been helping people enjoy the outdoors for generations, and Outwell is a brand we continue to recommend with confidence. If you're considering an Outwell tent or would simply like to see the range in person, we'd love to welcome you into our showroom. Seeing the tents fully pitched and exploring the matching furniture and accessories is the best way to appreciate the quality, space and clever features that have made Outwell one of Europe's leading camping brands.

Shop Outwell Tents here